About Impact Experience Expertise Contact
iGaming · AI/ML · FinTech · eCom · SaaS

Denis
Zakalinsky

Product Management Leader

I build and scale high-performing product ecosystems  across Tier-1, MENA, and LATAM. As well as design and product departments.

Denis Zakalinsky
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Why I'm
Different

With 20+ years in the software development, I've led product transformations across B2B, B2C, SaaS, and B2B2C in industries like iGaming, AI/ML, FinTech, MarTech, AdTech, and more. I don't just manage products — I architect ecosystems that deliver revenue, retention, and scale.

I've improved every major KPI you care about — from CR to Net Profit — by building funnels, cultivating hypothesis-driven cultures, and embedding performance monitoring into daily practice.

Strategic Product Leadership

High ROI Roadmap, Go-to-Market, Vision

Data-Driven Growth

KPIs, Funnels, CR Optimization

Cross-Functional Team Scaling

5+ teams managed simultaneously

UX-Centric Thinking

UI/UX, Retention, Conversion, NPS

Stakeholder & Executive Alignment

Budget & Resource Management

High-Velocity Delivery

Complex domains, lean execution

Proven Results

x2.5+ / Q
Revenue Growth
Across portfolio of 15+ brands
0
Years in commercial development
Product & UX leadership
167.5%+
Project ROI
Strategic vision & delivery
0
Faster Delivery
Digital transformation
0
CR & Retention Improvements
Data-driven optimization
0
Cost Reduction
Operation excellence

Career Timeline

BCRAFT

Chief Product Officer

Nov 2025 — Present

iGaming · B2B Platform
  • Building and scaling B2B iGaming platforms
  • Platform unification & product transformation
  • Agent-based ecosystems, multi-market growth
  • Focus on profitability, scalability, and execution

BrainRocket

Product Manager

2023 — 2025

iGaming · Multi-brand Portfolio
  • Drove 205% revenue growth across 15+ brands per quarter
  • Increased Click-to-Deposit conversion by 16.3%
  • Led 5 cross-functional product teams
  • Reduced project misalignment by over 40%

Kaseya

Product Owner

2022 — 2023

SaaS · IT Management & CyberSecurity
  • Boosted team productivity by 15% with agile
  • Unlocked 7% market share gain
  • Cut product development time by 27%
  • Achieved 50% uplift in brand recognition

SEO PowerSuite

Senior Product Manager

2020 — 2022

SaaS · B2B · MarTech
  • Increased revenue by 8% YoY
  • Captured additional 5% market share
  • Boosted user engagement by 23%
  • Reduced churn by 17%

SoftSwiss

Head of Product

2019 — 2020

iGaming · Sportsbook · B2B
  • Built B2B Sportsbook from zero to market in 6 months
  • Ahead of schedule by 45%
  • 30% broader feature scope with 35% smaller team
  • Launched at ICE London

Bridge

CPO / UX Director

2016 — 2018

B2B2C · eCommerce · AI/ML
  • Reduced front-end dev time and costs by 80%
  • Increased time-to-market efficiency by 60%
  • Drove 35% uplift in user retention
  • Improved NPS by 40% within 9 months

Earlier Career

Software Engineer & UX/UI roles at EPAM Systems, Profitero, devicepros, AsthmaMD, and others. Worked with brands including Jaguar, Ford, Toyota, Land Rover, Volkswagen, Ryanair, BASF, Nickelodeon, Costco, and more.

Industries &
Credentials

Industries & GEOs

iGaming Tier-1 AI/ML FinTech LATAM MarTech AdTech eCom MENA SaaS Healthcare Startups IoT Automotive Education Aviation

Notable Brands

Ryanair Raiffeisen SoftSwiss Ford Toyota Suzuki Soft2Bet Volkswagen VTB BASF Nickelodeon Costco Taco Bell Dunkin' Donuts Xerox Chevron

Education

City Business School

Business Administration and Management

Belarusian National Technical University

Information Technology

Moscow State University (MESI)

Bachelor's, Crisis/Emergency Management

Certifications

The Complete Product Management Course
EF SET English Certificate C1 Advanced
Leadership: Practical Leadership Skills
Complete Management Skills Certification
VP of Product Certification

Languages

English

Full Professional

Russian

Native

Belarusian

Full Professional

Polish

Elementary

Ready to build
something great?

I'm open to CPO, VP of Product, and Head of Product roles where I can build departments, lead teams, shape strategy, and grow multi-million-dollar product lines.